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More people than ever before would like to have a freelance position which may help you secure the position that you’ve dreamed of while freeing up some of your own time.

If freelancing sounds exciting to you, I will let you know more about the world of becoming a social media freelancer.

• What Is a Freelance Social Media?
• What Does a Social Media Freelancer Do?
• Skills a Good Freelance Social Media Manager Should Have

 

What Is a Freelance Social Media?

A social media freelancer is an expert in the social media marketing field who offers services on-demand. Rather than simply providing social media marketing services for one brand that employs them, a social media freelancer can work for multiple clients on contract. These clients can be startups to more established brands.

It is not uncommon for a social media freelancer to perform freelance work while also having a full-time job in digital marketing or social media marketing. Of course, many will work solely for themselves.

As a social media freelancer, you should have specialized skills in the field of social media marketing, which allows you to offer tailored services to brands that may or may not have a marketing team in-house.

These services may include handling social media accounts or offering insight into the brand’s existing social media strategy.

What Does a Social Media Freelancer Do?

A social media freelancer will help brands manage their various social media accounts and assist with other forms of social media marketing.

Many social media freelancers will offer various services like content creation, scheduling and publishing social media posts, community management, social media strategy creation, and implementation, copywriting, content calendar management, and social media reporting and analytics.

 

Practice your skill at: [Freelancer]

 

Skills a Good Freelance Social Media Manager Should Have

Regardless of whether you have a background in marketing or not, you must have specific social media marketing skills if you want to become a freelance social media manager. Here is a look at some of the skills any good freelance social media manager should have under their belt.

Copywriting

Although it is not necessary to compare yourself to Ernest Hemingway, Charles Dickens, or Jane Austen, you must have the ability to create informative, interesting, and compelling content.

One of the main reasons for this is that you will normally be the last person to check over the content before it is submitted.

Since screenshots live on forever, you need to feel confident in your ability to create engaging content that is free from typos and fact errors.

Community Management

Before social media came around, there were chat boards and forums. These methods of communication were generally kept under control by moderators. Unfortunately, this is not something that exists on social media.

Therefore, as a social media manager, it is your job to find problems within the brand’s community and address them as necessary.

At the same time, you must be familiar with the rules of each social media platform so you can follow the to when posting, commenting, etc. Otherwise, the brand you’re working for may suffer the hit.

Flexible and Ability to Multi-Task

When you’re a social media freelancer, you don’t get to wear just one hat. Instead, you wear multiple hats, meaning you may need to step out of your comfort zone.

When freelancing, you may find that a client asks you for assistance with logistics, crafting blog posts, etc. It is important that you are flexible and can handle whatever clients throw at you.

So, apart from being flexible, you must also have the capability of multi-tasking. There will likely be times when you need to perform customer service, craft a new marketing campaign, give updates to social media followers, and more, while also handling your accounting!

 

Furthermore, as a freelance social media manager, you may find that your hours are not specifically defined as they would be if you were an employee of a company.

You must be ready to tackle social media efforts in real-time, which may mean at night and on the weekends.

Things change quickly in the digital world, and you must be ready to work alongside those ever-changing needs of consumers.

 

Practice your skill at: [Freelancer]

 

We will continue about “How To Become Freelancer” in more detail.

Resources:

1. https://digitalmarketinginstitute.com/blog/social-media-strategy
2. https://medium.com/@mrza/social-media-freelance-jobs-ideas-9af2db808a15
3. https://rockcontent.com/blog/social-media-freelancer/

 

 

 

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