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Now, let’s get more specific on how you will do as a freelance manager.

1. Get an understanding of social media strategy
2. Decide which social media platforms you want to manage.
3. Identify the brands you want to work with
4. Decide the services you will offer
5. Set your prices
6. Market yourself as a freelance social media manager.
7. Set up your business systems.
8. Evaluate & get feedback

 

Learn about social media strategy

Social media management is not simply posting content to your preferred platform. If it were that easy to market a business on social media, companies wouldn't need social media managers!

Businesses hiring a freelance social media manager are looking for results, typically generating leads or sales or managing customer service. So, your role as a social media manager starts with creating an in-depth strategy which outlines the key business objectives and a plan to work towards those goals strategically.

In-depth knowledge of social media strategy sets social media managers apart from virtual assistants who will focus on the administrative side of the role.

A social media strategy outlines all the moving parts you'll consider while creating content and managing a client's social media pages.

The strategy will outline essential information such as:

• Why does the business want to be on social media?
• Who are they trying to reach and connect with?
• What content will they be sharing, and when?

 

Not all businesses are at the same stage in terms of their social media marketing. Their goals and objectives will differ, and they don't all need the same things. 

Recognising this and providing a bespoke service – meeting your clients where they are – will set you apart.

What you do for a client at the beginning of their marketing pathway will differ from the deliverables of a more established brand. And you can adapt your pricing structure based on the level of support they need.

 

Decide which social media platforms to work on.

Gone are the days when social media managers need to know everything about every platform, which is a blessing as they change so frequently that it is almost impossible to keep up.

Each social media platform has its merits. So choosing to specialize in Twitter marketing, TikTok creation, Instagram management, community management, or any other platform will be down to personal preference. We'd recommend you choose a platform that matches your skillset and knowledge.

If you're creative, you might lean more towards Instagram or TikTok. You might be drawn to Twitter or Facebook groups if you love conversations or customer service.

The key to being a successful social media manager is less about the platform you specialise in and more about the strategy you implement on your chosen platform. These days every social media platform requires an individual approach, so the most successful social media managers are those who specialize in one platform and position themselves as such.

Whichever platform you choose to specialize in, it's essential to have a presence on the platform. You can be discovered as a specialist by marketing your own business there and testing new features and strategies on your account.

 

Identify who you want to work with

The best thing about being a freelance social media manager is choosing who you work with.

People think that social media management is a saturated market; we disagree. There are over 25 million businesses on Instagram alone, so there are plenty of opportunities, particularly when considering how many clients you could realistically work with.

And the truth is that great social media managers are few and far between.

When you hone your skills, position yourself well, and attract the clients you want to work with, you can afford to be slightly picky and turn away people who don't fit your definition of a dream client.

 

Start your [Freelance] job

 

What services will you offer as a social media manager?

That sounds like a trick question, but deciding what you will be willing to do and what parts of the strategy you'll expect a client to manage or wish to outsource is essential.

Will you create content or only work with clients who provide it? Will you take responsibility for responding to complaints or inbound queries?

And remember, Social media managers don't just offer social media management! You might wish to diversify your income streams, and we'd recommend you do! Diversifying helps reduce the risk of relying on a handful of management clients.

Other services you may wish to consider include consultancy, training, or even a membership in the future. There is no harm in thinking about those things now so you can plan for them moving forward.

Set your social media management prices.

How much should I charge for social media management?

This type of question gets asked in our community all the time. And it's complicated to give you a straight answer because your fees will depend on several factors, including:

• Location
• Platform
• Objective
• Deliverables
• Experience
• Income goals

The first step in setting your fees is to consider your income goals. Once you know how much you want and need to earn, you can work backward, weighing your available time, expenses, and taxes.

 

Find your first social media management clients.

Those first clients can be tough to get when you first go freelance, and it can be disheartening if you don't get leads straight away.

The first step is to treat your business as your best-paying client by marketing it with a solid social media strategy. Show up on your favourite social media platform and connect with people who will hire, refer or help you in other ways. Remember the laws of reciprocity and be generous with your knowledge.

 

Start your [Freelance] job

 

Set up your business systems.

Deciding to become a freelance social media manager is just the first step to building a successful business. Your business needs systems to win, onboard, and work with clients professionally and efficiently.

Creating business systems sounds very formal and grown-up, but your future self will thank you for thinking about this early on.

Start by creating systems to help you:

• Turn leads into clients
• Onboard a client
• Get paid
• Manage content

 

From there, you can build more systems as you grow.

 

Along the time, get feedback & evaluate your work

 

When you start working as a freelancer, do a little research yourself & try to check everything you do. This is to get you used with the business model you would like to create. Make an evaluation and get some feedback in order to develop your business and refine your system until it fit to your needs.

 

Start your [Freelance] job

Resource:

1. https://www.socialpilot.co/blog/freelance-social-media-manager
2. https://www.forbes.com/advisor/education/business-and-marketing/become-a-social-media-manager/
3. https://thetwolauras.com/ultimate-guide-to-becoming-freelance-social-media-manager/

 

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