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A Content Creator, what do you think?

There are many paths to becoming a digital content creator. We all know that marketing agencies require experienced, relevant marketing, writing, or design degrees, and years of experience, to be the one of in-house content creators. Are there any entry-level positions that help you get into the business?

Freelancers need less experience or degrees to get started but should build up their portfolio and resume as well as educate themselves on techniques and trends in order to garner greater work at higher rates. Finding your niche or specialization is the best way to advance your career and build up a rapport in your desired industry.

I could say some of the most common ways to become a content creator. Let’s get into it.

1. Educate Yourself

You can get degree or certificate
There are many universities have expanded their programs into digital marketing and content creation emphases. But, before you decided to a commit to a program, you need an idea or plan to what type of content creation you would like to do.

Content writing & management should be much clear including descriptions which are popular to have such as marketing, public relation, business, journalism, and English. If you’re interested in technical writing, clients are looking for experience in that field plus the writing skills to convey what you know—for example, this could look like a degree or work experience in healthcare plus a technical writing certificate or a portfolio of existing published work.

Internships program
Internships can sometimes lead to full-time positions and help you build experience and references for your resume. You have choices for short courses both in paid and unpaid for you to get into starting point of content production business.

Do Self-Taught
The internet hosts a vast library of resources and courses that you can use to educate yourself and level up your skills. Many levels of skills you can start and develop yourself. Try the free Google Analytics Certification course and the Udemy: Become a Better Blogger course to help you get started.

 

How to do [Copywriting]

 

2. Find Expertise and Niche

Exploring your expertise is especially important for freelancers, as you will get to have particularly a differentiation yourself in the market. You may interested in writing about a certain industry, content marketing, designing, SEO technical, or other specific skills.

While working, interning, or networking, stay aware of what’s happening around you. Take on opportunities that arise, you may find a whole new facet of content creation that you love or pick up valuable skills that you can leverage elsewhere.

You can use your work experience to help find your expertise, what you have written about, the design you made, or any work experiences in a certain field of production. Demonstrate your unique value through your expertise and niche skills to gain new opportunities to advance your career.

3. Create and Maintain Your Own Brand

Once you have niche experience that you would like to be your expertise, create your own brand and maintain it. Create personal branding is important to introduce your services and get attraction from clients. You can do like maintaining a blog, or publishing a vlog, podcast, or social media account to showcase your personal expertise, help build your authority, and foster new business opportunities.

Similar practices that you would recommend to a client also apply to you:

1. Research and see what’s already out there
2. Cultivate your voice and style
3. Focus on your expertise
4. Create content with a specific audience member in mind
5. Post at a consistent rate
6. Engage with the community

You should have an up-to-date LinkedIn profile or other social media that could become your niche skill showcase.

 

How to do [Copywriting]

 

 

4. Network Authentically

Organic connections may come as a result of building your personal brand but it’s also important to seek out networking opportunities. Online and in-person networking events and industry conferences are another great way to engage. There are also plenty of online groups on Facebook and Twitter that you can join to connect with like-minded individuals.

When engaging with your peers, make sure it’s authentic. Inauthentic compliments are easy to spot and are not well-received. If you have a true compliment, give props where they’re deserved. Instead of a forced compliment try asking questions, pulling out key takeaways or comparing different techniques.

5. Keep Continue Learning

Look into an ever-changing field of industry and business dynamics,  you have to put yourself into it and be ready to surf the waves of trends. Particularly in content creation and digital marketing, you must continue to grow and stay up-to-date with the latest trends. Subscribe to and follow industry leaders and industry news publications. Set aside time for yourself to learn new skills or read up on new techniques.

People know that not only will you impress your peers and clients with your drive and depth of knowledge, but you will also make yourself a more valuable asset. For the industry, it is your market recognition.

 

How to do [Copywriting]

 

 

Becoming a content creator can be challenging at first, but it is a fun career path especially if you’re a creative person.

A content maker can create content about pretty much everything with any desired media – whether it’s photography, outdoor activities, nature things, basic tutorials, videography, or blogs.

 

 

Resource:

1. https://rockcontent.com/blog/how-to-become-a-content-creator/
2. https://nomadlife101.com/how-to-become-a-content-creator/
3. https://www.siegemedia.com/creation/content-creator

 

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